We hit the streets of central London this week to record Vox-Pops (Man On The Street Interviews) for streaming giant Netflix. The aim was to capture on film what Londoners think about the popular service and its content? Where is Netflix going right? Where is it going wrong? Netflix remains…
Tag: Street interview
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Shooting London Vox Pops Post-Lockdown
In mid January (2022) c60Media resumed filming vox pops on the streets of London after the pandemic caused a two-year hiatus. Even if you do not know what a vox pop is, chances are you do. From the latin “Vox populi” which literally means “Voice of the people”, Vox Pops…
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How To Shoot A Vox Pop
‘Vox Pops’ or ‘Voice of the People’ interviews (Man on the Street Interviews in the U.S.) are notoriously difficult for journalists and market research specialists alike. The toughest element is stopping people on the street and hoping they have time to answer a few questions. How many times have you…
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What are Vox Pops?
People often ask us… ‘What are Vox Pops?’ Well it comes from the latin, “Vox populi” which literally means “Voice of the people” (In the US they refer to Vox Pops as Man On The Street interviews). Vox Pops are often used in journalism to garner public opinion; questions we…
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Why record Market Research Vox Pops in London?
Far too often, we imagine we know what our customers think and want because – well, we just know, that’s all. Wrong! Successful businesses thrive when they meet the needs of their customers. But what do they actually want? There should be few activities as important as finding out what…