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Tag: Vox Pop

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Tanfield Chambers: Spring Conference Video Shoot

On the 24th May 2023 the C60Media team visited the Ashworth Centre in London’s historic Lincoln’s Inn to film an event video for Tanfield Chambers Spring Conference. Tanfield is a leading property law chamber specialising in Real Estate and Property Law and one of the preeminent sets for property disputes in London. When it comes to…
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Shooting London Vox Pops Post-Lockdown

In mid January (2022) c60Media resumed filming vox pops on the streets of London after the pandemic caused a two-year hiatus. Even if you do not know what a vox pop is, chances are you do. From the latin “Vox populi” which literally means “Voice of the people”, Vox Pops are those moments where random…
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How To Shoot A Vox Pop: A guide from C60

‘Vox Pops’ or ‘Voice of the People’ interviews (Man on the Street Interviews in the U.S.) are notoriously difficult for journalists and market research specialists alike. The toughest element is stopping people on the street and hoping they have time to answer a few questions. How many times have you ever stopped on the street…
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What are Vox Pops?

People often ask us… ‘What are Vox Pops?’ Well it comes from the latin, “Vox populi” which literally means “Voice of the people” (In the US they refer to Vox Pops as Man On The Street interviews). Vox Pops are often used in journalism to garner public opinion; questions we have seen recently on TV…
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Why record Market Research Vox Pops in London?

Far too often, we imagine we know what our customers think and want because – well, we just know, that’s all. Wrong! Successful businesses thrive when they meet the needs of their customers. But what do they actually want?  There should be few activities as important as finding out what your customers want from your…
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Gamer Vox Pops London

We at c60media are often asked what makes a good Vox Pop? The answer to that is to know your audience. We need to know who you want to answer your vox pops? Who is your target market? For this Video-Gamer Vox Pop shoot we were looking for male gamers within a certain age bracket.…
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