Netflix Vox-Pop shoot in Central London
We hit the streets of central London this week to record Vox-Pops (Man On The Street Interviews) for streaming giant Netflix. The aim was to capture on film what Londoners…
How To Shoot A Vox Pop
'Vox Pops' or 'Voice of the People' interviews (Man on the Street Interviews in the U.S.) are notoriously difficult for journalists and market research specialists alike. The toughest element is…
Why record Market Research Vox Pops in London?
Far too often, we imagine we know what our customers think and want because - well, we just know, that's all. Wrong! Successful businesses thrive when they meet the needs…