pod│shoot│stream
We hit the streets of central London this week to record Vox-Pops (Man On The Street Interviews) for streaming giant Netflix. The aim was to capture on film what Londoners think about the popular service and its content? Where is Netflix going right? Where is it going wrong? Netflix remains the UK’s most popular streaming…
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‘Vox Pops’ or ‘Voice of the People’ interviews (Man on the Street Interviews in the U.S.) are notoriously difficult for journalists and market research specialists alike. The toughest element is stopping people on the street and hoping they have time to answer a few questions. How many times have you ever stopped on the street…
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Far too often, we imagine we know what our customers think and want because – well, we just know, that’s all. Wrong! Successful businesses thrive when they meet the needs of their customers. But what do they actually want? There should be few activities as important as finding out what your customers want from your…
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