How To Shoot A Vox Pop
'Vox Pops' or 'Voice of the People' interviews (Man on the Street Interviews in the U.S.) are notoriously difficult for journalists and market research specialists alike. The toughest element is…
What are Vox Pops?
People often ask us... 'What are Vox Pops?' Well it comes from the latin, “Vox populi” which literally means “Voice of the people” (In the US they refer to Vox…
Why record Market Research Vox Pops in London?
Far too often, we imagine we know what our customers think and want because - well, we just know, that's all. Wrong! Successful businesses thrive when they meet the needs…