Vox Pops

From the latin, “Vox populi” which literally means “Voice of the people” (In the US they refer to Vox Pops as MOTS (Man On The Street) interviews). Vox Pops are a great way to garner public opinion on your product, service or brand. Recent Vox Pops from the streets of London have included asking about the programme ‘Stranger Things’ for Netflix, what makes Jack Daniels ‘Badass’, what people know about loyalty card Avios and a customer testimonial video for training facility Graduate Coach.