‘Vox Pops’ or ‘Voice of the People’ interviews (Man on the Street Interviews in the U.S.) are notoriously difficult for journalists and market research specialists alike. The toughest element is stopping people on the street and hoping they have time to answer a few questions. How many times have you…
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Why record Market Research Vox Pops in London?
Far too often, we imagine we know what our customers think and want because – well, we just know, that’s all. Wrong! Successful businesses thrive when they meet the needs of their customers. But what do they actually want? There should be few activities as important as finding out what…